Moderna said Monday it will request emergency clearance from the Food and Drug Administration for its coronavirus vaccine after new data confirms the vaccine is more than 94% effective in preventing Covid-19 and was safe. Moderna will be the second drugmaker to seek emergency use from the FDA after Pfizer, another front-runner in the Covid-19 vaccine race, applied for the […] Read more
In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In […] Read more
On my first day at the Hilton Hotels Corporation in March 1999, I was handed my employee manual and a copy of “Be My Guest,” the autobiography of the company’s founder, Conrad Hilton. Hilton Hotels enjoyed its most significant expansion during The Great Depression by leveraging his small collection of hotels in Texas to buy […] Read more
